Are you ready to learn all the best practices your eCommerce site needs to be successful? I have the scoop for you. Save weeks of your life trying to optimize your CRO by following these tips, rather than doing mindless A/B tests and studying site heat maps or analytic changes week over week. Reading this one article will help you be efficient, earn more money, and impress your other business friends with your rapid growth.
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Digital Marketing has become a buzz word in a world where COVID overrun 2020. Even one year later, we are still moving through a lot of uncertainty. Why did Digital Marketing become such a big topic during this time?
The power of online content has skyrocketed. As the owner of Daiki Media agency, a Digital Marketing Malaysia company, it is my job to make sure that I know the latest information to help our clients succeed. As part of this exciting opportunity (because learning is my favorite hobby), I’ve taken additional courses in Digital Marketing this year so you can skip all the optimization testing and get what works quickly.
The below advice and tips were learned from a course from the CXL Conversion Optimization Minidegree and personal experience with what has worked for our clients.
Best Practices Your eCommerce Site Needs to Convert
First things first, make sure your homepage is ready to sell. Your website needs to explain three things quickly:
If someone can’t figure out what you sell and why they should buy, they won’t convert. We’ll talk more about the design and sales copy content next.
Before we do, if you think your website does not meet the recommendations we suggest evolving your design slowly rather than making dramatic sweeping changes. Make sure you do research to understand the weakest areas of your site before making radical design changes. This will help prevent you from needing to start from scratch on multiple occasions because you made a mistake or two. Focus on a design that evolves with your brand.
Persuasive Design and Copy for CRO
Part of the conversion rate strategy is keeping things simple. Use smaller paragraphs of no more than four lines, add the value above the fold, and minimizing the amount of CTAs per page. If there is too much to do and it looks busy, customers will abandon the page before they figure out what to do.
Tips for Simple Design and Content (Your First Step):
Part of effective websites that properly utilize conversion rate optimizations are sites that show visual hierarchies. Text, formatting, font sizes, and colors help determine the most important content on each page. When you do a site audit, analyze where your eyes go on each page and see if it’s the most important thing the customer should see.
Digital Marketing Conversion Tactics for Easy Shopping
If you have an eCommerce shop with many products, follow these tips so that your customer can find what they need and be compelled to shop again. The goal is to make it easy for the customer to find what they need. A frustrated customer will not come back.
Your Shop Pages Should Have:
Payment Options for Customers:
See more payment options and tips in our next section on Checkout Page Optimizations.
Signup and Lead Form Page Strategies
Just as product sales need certain treatments, so do your signup and form pages. If a customer can sign up to receive or send information to you, follow these important guidelines.
Checkout Page Optimizations:
Engaging Forms All Have:
Final Digital Marketing Tips for Converting Customers Online
We are in the home stretch of this article now. Have you enjoyed it so far? Make sure to take notes as you are reading and save this article to go back to when you implement the website strategies.
We have a few more tips here for you that will help you continue to improve your site and keep customers engaged. One of them is more technical — website speed. If your site loads too slowly (especially if you have many photos), you are likely to have higher bounce rates. Keeping your service response time under 200ms and monitoring your site speed with Google Tag Manager is essential. Do not let any element of your page take more than a second to load.
Once you have that in place, be sure to continue to measure the success of your site in multiple ways. If you encourage customers to call you, use these tracking techniques:
Last but not least, if your website features a lot of content in articles, have a search box that is big and noticeable on each page so customers can find exactly what they are looking for. Search is helpful not only for a large product based websites but across multiple industries.
Now, you are probably full of ideas and tested strategies to optimize your conversions and influence your Digital Marketing. Evolve your website with time using this content so that your business grows in 2021.
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