Lookup any marketing blog and you are bound to hear this one fact over and over again: Make sure that your website is mobile-friendly. Approximately 68.1% of websites are...
Businesses have various kinds of goals that they try to achieve with the help of different mediums. But what if a business has a specific short-term goal that needs...
Nowadays, businesses can leave no stone unturned to understand their audience’s mindset. Speaking of understanding your audience, did you know that it has been proven to get easier with...
If we ask you what’s the one thing which can leave a significant impact on a company’s online presence, what would that one thing be? The answer will surely...
As any marketing head will tell you, converting your existing customers is just as important as retaining new ones. In an ideal world, businesses wouldn’t need to work hard...
Corporate Branding Corporate Branding is an action or a strategy of making use of the company’s brand title in all the endeavours of advertising along with the overall communication...
Developing a successful marketing strategy is important for all businesses. But if your business does not have a brand image, you may find it difficult to create a loyal...
The Internet has defined the way we search for products and purchase services. In such an era, finding digital marketing techniques that work is important. Your business may have...
Ever wondered why Coca Cola uses the “Red” colour to advertise its famous Coke? Or how McDonald’s started and grew successfully by emphasizing their fast serving time or why...
What is A/B Testing? In our academia, all of us have been given tests. What happened after that? The test copies are compared and then the best one grabs...